About Monica

From the minute you meet Monica Mahoney, you know something fun is going to happen. She’s always taken fashion seriously but only because it’s seriously her first love.

Having grown up in Beverly Hills surrounded by famous starlets and movie star neighbors, her passion to create glam on the go for all to share is what her Hollywood dreams are made of. Monica’s success story began early working in shops on Rodeo Drive and Melrose followed by styling local print & TV shows in LA. Her starring role at college in Paris & New York led to a brisk decision to create hats which soon turned to her millinery gracing the heads of celebrities and socialites as well as the pages of WWD, Martha Stewart weddings, and Vanity Fair.

After the drama of retail proved anything but glamorous, Monica took her cue and created a website & traveling trunk show business to share the success with her growing audience. Now her modern-day adaptations of looks she loved at the poolside cocktail parties, Bar-b-q’s, and desert soirees are Hollywood headlines. Each style is unique and cleverly named after the inspiring role models of her youth.

Sustainability has always played a part in her design by collecting fabrics and textiles from close-out & vintage sources all over the world. Even from the backlots of old Hollywood costume departments & studios.

Made in LA is Monica Mahoney’s claim to fame and remember it’s all made to fit in the overhead compartment.

Monica Mahoney in green caftan

Monica Mahoney on a beach in Santa Monica as a young child

Monica as a baby on the beach in Santa Monica

* Note: this is an old video from when I used to design only children’s wear.
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